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Experienced CRT executive to serve as senior vice president of business development, building LUCI’s sales organization, partnerships, and growth opportunities

Tom BorcherdingNASHVILLE, TN – Sept. 28, 2020 – Officials with LUCI, a company that is reimagining modern mobility through smart technology for power wheelchairs, are pleased to announce today that Tom Borcherding is joining the company as senior vice president of business development. A seasoned executive in the Complex Rehab Technology (CRT) industry, Borcherding will oversee LUCI’s business development and growth strategies, utilizing his established relationships and reputation within the industry to help make LUCI’s first-of-its-kind technology available to more riders across the country.

“Tom is one of the most respected and widely known professionals in our industry, and we’re honored for him to join our small but growing team,” said Barry Dean, CEO and co-founder of LUCI. “Along with his 30 years of experience and intimate understanding of the CRT ecosystem, he also brings a passion for the user experience and an understanding of how to lead through change from his experience at ROHO and most recently Permobil. He’s already proven an immensely valuable thought partner to our team, and we’re excited about the impact he will continue to have on our future growth.”

Borcherding is perhaps best known in the industry for serving as president of ROHO Inc. from 2008 to 2015, after spending 15 years rising through the company’s regional, national and global sales leadership positions. As president of the world’s leading cushion brand, Borcherding was responsible for all of ROHO’s business functions and financial performance, including strategic planning, to continue the 40-year history of its expansion and profitability. He initiated and led the company through its successful 2015 sale to Permobil, which he then joined as executive vice president of the company’s global business unit for seating and positioning.

After launching earlier this summer, LUCI is now in the final stages of preparing its product for public availability in the fourth quarter of 2020. The first-of-its-kind hardware / software platform mounts onto a power wheelchair between the power base and the seat, to help users avoid collisions and dangerous drop-offs while maintaining personalized driving control. Additionally, through its cloud-based capabilities, LUCI can also monitor and alert users and caregivers to low battery, possible tipping scenarios, and other important updates regarding the chair and the user.

“Joining LUCI and contributing to the success from the ground up is such an exciting and unique opportunity, unlike any other challenge I’ve taken on in my career,” Borcherding said. “The company’s story – two brothers who wanted a safer, better world for wheelchair riders, including Barry’s daughter, Katherine – is one that so many families identify with. Combining that inspiration, and the brilliant engineering team already on board, gives me great confidence that we will be able to find the right people to join our team and transform this industry through passion, innovation, and collaboration.”

LUCI will be available for purchase in the U.S. later this year, for $8,445 MSRP. For more info, visit:

About LUCI: Based in Nashville, with R&D headquarters in Denver, LUCI was founded by Barry and Jered Dean, brothers who were driven to innovate from personal experience, and committed to create change for people living with disabilities.

Media Contact:

Ellis Metz